The Standard
You've been training for years. You're still getting hurt. Still guessing. Still following someone else's program and wondering why it doesn't stick. Most coaches won't fix that — they program from templates, AI, or simply copying what they do and hoping it works.
I build from an assessment, a conversation, and two decades of knowing what actually matters — the science, the joint mechanics, and what it takes to make your body finally keep up with your life.
In-person in Miami. Remote anywhere.
Credentials
I've created their certifications and wrote the courses that teach them and have personally coached thousands of athletes along the way.
Coaching
~20 years programming athletes, youth to seniors
Sport Performance, Personal Training, CrossFit, Olympic Weightlifting, Powerlifting, Combat Sports
Former Miami Hurricanes Graduate S&C Coach — two seasons, four sports, 30+ future NFL players
Position
Director — National Council on Strength & Fitness (NCSF)
Creator of the NCSF Corrective Exercise Framework
Subject Matter Expert — NCSF Certification Exams. The questions on the test — those are his.
Published
Co-author — Advanced Concepts Series:
Strength & Conditioning
Personal Training
Sport Nutrition
Editions: 2015, 2019, 2020
Education
M.S. Strength & Conditioning — University of Miami
BSc Environmental Biology — University College London
Competition
CrossFit Games competitor
Olympic weightlifting competitor
Active BJJ athlete — not programming from the sidelines.
Results
20 years of programming — from CrossFit Games competitors to 77-year-old CEOs, contest prep athletes to BJJ players coming back from surgery.
Every client gets the same standard. The program fits the person — not the other way around.
Featured In
Rob Silver has been a mentor to me since I met him in college, where he was also my professor. From the beginning, I've trusted him with any professional questions or uncertainties I've had.
He has played a major role in helping me identify opportunities, as well as teaching me how to sustain and grow within them. His knowledge across fitness, sports performance, strength and conditioning, and nutrition is unmatched.
As a coach, I've never met anyone more detail-oriented when it comes to periodization and programming. He's always available to answer questions and provide guidance, no matter the situation.
His programming stands out from anything I've experienced in the past. When it comes to my athleticism and overall fitness, I owe a great deal to Rob. Through his coaching and expertise, I've reached a level I hadn't before — and I've yet to come across a program as challenging, structured, and effective as his.
Armando Santos
The program is the free part.
You can get a 12-week split from any app, any chatbot, any YouTube channel. What none of them can do is watch you do it.
For someone starting from zero with simple goals, an app works. Ninety days of consistency, a beginner's program, cleaner eating — that gets results. Nobody's lying about that.
Programs stop working the moment your situation has variables. A shoulder that clicks. A sport that wears one side faster than the other. A pattern that never came back right after the last injury. A plateau that didn't move after two more weeks of trying harder.
Cookie-cutter programs don't ask why. They don't know your training history, your movement quality, what you tweaked Tuesday. They just hand you the next workout.
A coach isn't selling you exercises. The exercises are free.
A coach is selling you the eyes — twenty years of them — that catch the asymmetry before it becomes an injury, that recognize the difference between can't and won't yet, that change the program the moment your body says it has to. That's not a tier of training. It's a different product.
Every tier starts with a real conversation about where you are, where you want to be, and what's actually in the way.
01
In-Person Session
One-on-one coaching at your home. Assessment, programming execution, form correction, and the kind of feedback you can only get when someone's watching you move.
02
Custom Programming
A fully custom training program built around your goals, your schedule, and your body — not a template with your name on it. Updated every 18-week cycle. Delivered through a training app with my filmed exercise demos.
03
Performance Concierge
Your strength coach the way a pro athlete has one — always in the loop, always one text away. Full programming plus daily check-ins, video analysis, nutritional guidance, and on-demand calls.